Tuesday 9 December 2014

The Latest Trend in Web Design and SEO

Technology is advancing with “Jet speed” and so do SEO best practices as they have to go hand in hand. Now web design companies have flexibility in tools and technology and they are incorporating them well to create a good end product. Many companies are incorporating best SEO practices along with the latest design techniques in order to achieve business goals.

I am going to share some of the top SEO considerations related to some latest web design trends in Abu Dhabi including parallax, HTML5, and responsive design. However, like many SEO professionals I am in favor of all three design practices by keeping the site structure and accessibility as primary SEO concerns.

Most people know that designing with the end user in mind also helps improve SEO rankings. There are technical reasons why this is the case and why it’s of paramount importance to design with the user in mind. This article focuses on this concept in more detail, and I provide actionable next steps for SEO professionals to consider when thinking about website interaction and user experience design.

Website Design Trends and their influence on SEO


Parallax design:


Parallax design focuses on designing a page in a way like a web design trends where content is placed at the finger tip of consumer and the whole content is placed in a story telling process. However, this type of design usually needs a lot of improvements in conversion rate, but some of the few designed are great; in fact, I had learned it through Janet Driscoll Miller’s post. He explained that how this design makes things easier for the user, but it may be a difficult thing for SEO perspective.

Storytelling type content usually placed on one single page, which is good for the user, but for an SEO expert it is really difficult to place different SEO terms on one single page. That is why I usually say they this is a good design, even it offers limited flexibility to SEO professional, but still allow a web designer to create marvelous looking web pages.

That is why many web design companies are using this approach and I really appreciate their work. But to enhance user experience as well as your Search Engine ranking use a mix of parallax design pages and regular web design.

Responsive design:


Responsive design is Google’s recommended method of designing a website as it will allow a design to fit in any kind of screen size. There are tremendous user experience and benefits that have been offered to a user as well as companies when they adopt the design technique. That is the reason as many as possible web design companies in Abu Dhabi are opting for this design methodology.

In addition to the user experience, it offers many benefits to the SEO of a website or webpage such as it does not dilute the link equity. In detail, responsive design will give you the same URL for both your mobile website as well as your desktop website.

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